Impossibly NOT From The Onion: Homeless People as Wi-fi Hot Spots

Even after reading this entire article, I still can’t believe it’s from the NY Times and not The Onion.   The title is pure gold:

Use of Homeless as Internet Hot Spots Backfires on Marketer

Snippet:

“A marketing agency touched off a wave of criticism and debate when it hired members of the local homeless population to walk around carrying mobile Wi-Fi devices, offering conference goers Internet access in exchange for donations.

BBH Labs, the innovation unit of the international marketing agency BBH, outfitted 13 volunteers from a homeless shelter with the devices, business cards and T-shirts bearing their names: “I’m Clarence, a 4G Hotspot.” They were told to go to the most densely packed areas of the conference, which has become a magnet for those who want to chase the latest in technology trends.”

The picture is worth a thousand words (Photo credit: Ben Sklar, NY Times)

Read the rest here.

-KD

 

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